Fantastic Guide to SEO for Local Business.
Use this as an SEO Checklist for your Local Small Business Website/s.
This infograhic shows some great page layouts to help make your site more SEO friendly. I like the sitemap part in particular. Many small business websites will just have one service page that lists all their services. This does not help Google. When people search online they search for particular services (not a list of services) So you really need an individual page for each service you provide. These pages can then have there SEO meta titles and metadescriptions optimised for the best Keyword phrases that people search for.
Infograhic Source: http://www.systemadik.com/wordpress/local-small-business-seo-guide/