How to use video in marketing

There are endless ways to use video in marketing. The only problem is, the cheap ones are usually ineffective, and the successful ones can cost you a packet.

With the age of YouTube well and truly upon us, there is now a video for pretty much anything you can think of. How about a baby monkey riding on a pig? Yep, that exists. It even comes with its own catchy-as-hell theme song. Don’t say we didn’t warn you.

There are millions of videos on YouTube, but that doesn’t mean that anyone is actually watching them.


So how do you effectively use video marketing for your small business?


Well, as we’ve outlined below, there is now a way to use video marketing that is both effective and low-cost.


Why going viral is like winning the lottery

Everyone wants their video content to ‘go viral’ these days, don’t they? It costs nothing and requires minimal effort. It’s like magic.

Unfortunately, going viral is a bit like winning the lottery: it happens, but not to very many people. There are no proven formulas—no sure-fire way to get millions of views.

We can’t all be ‘Chewbacca mask lady’, but we can use videos to market our small business effectively.

So, why not focus on practical ways to improve your business’s visibility with proven marketing strategies?


Why business visibility is everything

When someone searches for your business in Google, being ‘found’ is not only important, it can be the difference between your business booming or diving.

If you run a small business and don’t have massive marketing and promotions budget (which, let’s face it, is most of us) your online visibility is everything.

And a great way to improve your online visibility is with a video that features positive customer reviews of your business.


Why review videos are genius marketing

With an online review video you can market your business directly to the people already searching for it.


Here’s the deal:

Think about when you’ve tried to decide things like:

  • what restaurant to eat at
  • who the best local plumber is
  • which physiotherapist to trust.

What did you do? If you’re like most people these days, you searched Google.

And what did you search for? Reviews. Feedback. Testimonials.

People are looking for evidence that you’re recommended and trusted. So why not give them exactly what they are looking for?


Why Business Review Videos are so powerful

Online reviews are very powerful tools that can drive customers to (or away from) your business. Why? People want to know what other people have said about you. For example:

  • Is your food tasty?
  • Are you going to overcharge for plumbing services?
  • Are you a physio who can expertly release muscle tension?

As a small business owner, until recently, you had practically no control over who gave you feedback, what they said, and what customer reviews people found when they searched for your business in Google.

But all that has now changed.


How to rank in Google with a Business Review Video

With the creation of our Business Review Videos, you can rank on the first page of Google when customers search for reviews about you.

The video will feature nothing but the best customer feedback—your 5-star reviews.

This means that you can control the messaging around your business—your reputation and level of trust. And is there anything more powerful than that in all of business?


Want a Business Review Video for your business?

Some small businesses make their own videos and try to rank them in Google—spending many hours of their time and failing to rank at all. This is a waste of your time and money. If you’re interested in a Business Review Video, ask us to do it for you.

Want to know more? Take a look at some of our recent clients results. If a Business Review Video looks like a good fit for you, you can order a video or contact us for more info.

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