If you want this for your blog, certain mistakes should be avoided to prevent a loss of followers. With that said, here are a few blunders you need to stay away from when blogging:

Posting infrequently

Blogging is like taking care of a plant. You devote time so it grows. When you neglect it, surely it will wither away and die.

Understandably, your blog is not the only thing your life revolves around. You’ve got your work or studies to attend to. So if you feel that you can’t publish anything for the next couple of weeks or months, let your audience know through a short post or tweet. This way, they’re aware of your situation, preventing you from possibly losing followers.

Failing to respond to comments

Think about it, someone took the time to respond to your post. Some choose to leave lengthy replies that detail why they agree or disagree with the points you made. Others prefer to just say thanks for sharing your thoughts.

Given this fact, you also need to do your part. Therefore, respond to comments to promote engagement on your blog. In turn, this helps build a good relationship with your readers.

As an additional note, remember that your blog needs an audience in order to survive. So take the time to respond to people who have made an effort to leave a comment.

Posting too much

The last thing you want to do is overwhelm your readers. Although a lot of content is good for your blog in terms of SEO, you should adjust the frequency of your posts. Don’t publish everything in rapid succession. Instead, try spacing them out over the week. This ensures that your audience has something to look forward to each week.

Publishing unrelated posts

Consistency is one of the keys to successful blogging. If you’ve established yourself as someone who solely blogs about films, your readers will find it odd that you’ve published content about your dog.

If you want to post about personal stuff, you’re better off creating a separate blog intended just for that. Leave your film blog as it is—talk about your love of going to the cinema to watch the latest releases and then, write about it.

Being negative

There will come a point when one viewer disagrees with your opinion. Rather than wage a word war, try handling the situation in a civil manner. Everyone is entitled to his or her own opinion and you should respect that.

Failing to stick to a viewpoint

Let’s say you’ve always mentioned your dislike for e-readers in your posts. Think about how confusing it would be for your readers to suddenly find an article about how you love reading books on an e-reader. It is not wrong to change your attitude about something, but you need to explain why.

Final thoughts

Blogging is a good way to share your thoughts and interact with people who share your interests. Plus, it is a platform that lets a global audience hears your voice and knows your ideas. If you don’t want to lose a follower, it’s best to steer clear from these blogging mistakes.

Over to you, are you guilty of the blunders listed above? Are there any more errors you can add to the list? Feel free to share your thoughts in the comments.

1st – Look at the email.

If it is hotmail, gmail, yahoo then be suspicious
2nd – Check what the URL is.

This is the website that the comment will link back to if you approve it.

If it is a competitor website you may not want to link to their website. Or it may be a business that is completely irrelevant to yours and therefore not useful to your readers.

If someone makes a good comment but the URL is irrelevant then when you go into the comments section you can remove the URL and then approve the comment.

Otherwise if its a good comment and good url you can just approve as is.

Save time and ensure your business directory listing are done correctly. Let a specialist Australian SEO consultant do it for you. Spend your time doing what you do best and let me bring you clients.

At $150 per 10 directories for basic listings and $350 per 10 directories for a complete listing with photos and video etc It’s worth it to get it right. Call 0422900576 or email Georgie today.

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How To Find Keywords For Small Business Websites 1

How To Find Keywords For Small Business Websites 2

How To Use Yoast WordPress SEO Plugin

How To Use WordPress All In One SEO Pack – On Page SEO Vid1

Using The SEO Pressor WordPress Plugin- On Page SEO Vid2

Birthwise Doula website was optimised when it was built. Without any further SEO it started to rank and after about 6 months was attracting more clients then Kirsten was able to work with. Prompting her to consider more services to add to her website.

Ryan found that he started to get clients very quickly. He continued with monthly SEO for about 5 months. Since stopping SEO he has found that he continues to get clients contacting him via his website.

Watch this video to see how to do it. Or contact me to have it done for you.

1. Always list your address, phone number and any other contact details in exactly the same way on every listing. eg use your Google Plus Local (Old Google Places) as the guide
2. If you find incorrect listings contact the directory and ask them to change it.
3. Let us list your business in all these directories for you so you can spend time seeing clients. At $180 per 10 directories for basic listings and $300 per 10 directories for a complete listing with photos and video etc It’s worth it to get it right. Call or email Georgie today.

Also Google Plus Local (Google Places) http://www.google.com/business/placesforbusiness

If you would like us to add your business to these directories for you then please contact us. Let me know if you have any issues with the Australian business directories or international directories that allow Australian businesses in this list. Please leave comments below if you know of any other ones to add to the list.

NICHE Directories

Brisbane and Surrounds

Manufacturing, Mining, Construction

http://www.industrysearch.com.au

Shopping

http://www.mythicalmall.com.au

(Please feel free to add this list to your website with a link back to my site as the reference, as this list is continuously updated last update 13th May 2013)

For some businesses SEO returns are very high in the short term compared to investment (Example 1). For other businesses SEO returns can be very low compared to investment in the short term (Example 2). In some cases SEO returns are high in the short and long term (Example 3 & 4). To discuss your website and SEO opportunities please call or email.

Example 1

Business with low Online Competition where SEO produces fast and effective results

Problem: Not ranking in the top ten in their local area or for their specialty
Investigation: Website was not optimised for their keywords

SEO Website Set Up: Eight Website pages optimised for main keywords
Ongoing SEO: No ongoing SEO

Total Investment by Client – $600

RESULTS

Keyword rankings continue to increase month by month over 3 months with no ongoing SEO. Client has major increase in workload. Results do not include keywords with their business name. Aim was to bring them clients that did not know they existed.

Example 2

Business with High Online Competition where SEO investment may not bring you a return for a many months.

Problem: New website with no traffic from Google
Investigation: Website was not optimised for their keywords. Highly competitive business niche

SEO Work Website Set Up: Twelve Website pages optimised for main keywords, set up social media accounts, set up Google authorship.
Ongoing SEO: Monthly SEO

Total Investment by client so far – $1800

RESULTS

It takes 2 months for keywords to even begin to rank. Rankings continue to increase very slowly month by month over 5 months. Results do not include keywords with their business name. Aim is to bring them clients that don’t know they exist.

Example 3 – Custom Quote

Business with significant online competition where setting up the website correctly and training staff on blogging produces immediate and long term SEO results

Problem: Client was not getting any traffic from Google
Investigation: Their website settings were asking Google not to find the site (no index). The website and blog were not optimised for keywords that people were searching for.

SEO Work SET UP: Website company changed setting so Google could find the site. Site was sent to search engines for indexing. 40 pages of their website optimised for keyword phrases that people are actually searching for.
SEO Work Ongoing: Staff were trained on how to blog and how to optimise blog posts so they could do it in house. No other Ongoing SEO work done.

Total cost to client upfront  – $2500

RESULTS

1. From Zero SEO traffic in February 2012 to 6200 SEO visits from Google in Feb 2013
2. 50% of website traffic is now free Organic Traffic
3. Organic Traffic continues to increase in an upwards direction. You can see that the slower months of the year are November and December.

Example 4

Business with significant online competition where setting up the website and working on it on a monthly basis produces immediate and long term results

Problem: Client was not getting any traffic from Google
Investigation: Their website settings were asking Google not to find the site (no index). Even if Google could have found the website it wasn’t optimised for keywords that people were searching for. Paid and Free traffic from Google was not separated out.

SEO SET UP: Ticked a box on WordPress so Google could find the website. (See video if you want to check your site) Site was sent to search engines for indexing. 40 pages of the website were optimised for keyword phrases that people are actually searching for. Set up Google Authorship and social media accounts.
SEO Work Ongoing: Ongoing monthly SEO work

Total cost to client upfront and for ongoing SEO over 6 months – $2870

RESULTS

1. From Zero SEO traffic in August 2012 to 299 SEO visits from Google in Feb 2013
2. 30% of website traffic is now free Organic Traffic
3. You can see this business niche has low traffic in Nov, Dec, and Jan and picks up again in February which is useful data when planning your online strategy or holidays.

Click to see the SEO packages available or call or email for more information and an SEO assessment of your website

ONE OFF SERVICES

Keyword Research

Investment:  $250

Useful in 2 situations
1. Critical if you are thinking of starting a new website and want to know what people are searching for online. This will help you determine what products and services to provide and what to write about on your website pages.
2. If your website has already been properly SEO’d (eg. Stage 1 below) keyword research can be done to find topics to blog about. Or to find new products or services that people are now interested in.

YouTube Optimisation

Price $45 per video 

Includes listening to the video, doing keyword research to find the best keywords for the title, description and tags. Adding links to your website in the description and a link actually on your video directly to your website. A new thing that could greatly increase click through to your website

Directory Listings and Google Plus for Local Business

Investment:

$180 per 10 directories: basic details added
$300 per 10 directories: basic details plus – unique business descriptions, your photos, videos added

To check directories you are already listed in and add you to new directories. This can be done on a monthly basis where you are added to 10 new directories a month or you could invest in 40 directories up front. If directories you are already listed in require correction this is included as a new listing.

Directory listings are all done manually by Georgie. Basic details include your Business name, address, phone and website. Directory listings help you rank for city and suburb keywords. You receive a list of all your directory listings and passwords if provided.

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Monthly SEO Packages

$250: Starfruit package
$500: Mango package
$750: Blueberry package
$1000: Pineapple package
$1250: Watermelon package

Fruit Bowl – $1500-2500/mth custom package

Stage 1 – Website Set Up

1st 1 to 3 months on any package will be spent setting the website up properly. ie (On site SEO). This ensures the effectiveness of all other off site SEO and ensures social media can be used as an SEO tool. This is the most powerful short and long term way to increase website rankings

1st 1 -3 months includes
1. Set up Google Analytics and create monthly automatic reports
2. Set up Google Webmaster Tools
3. Set up Google Authorship
4. Keyword research to find the most effective keywords for the current pages on your website and to identify any groups of keywords that your website is not targeting. To also identify keywords for blog posts or product pages.
5. Setting up your current website pages and blog posts with appropriate keywords in the SEO title, meta description, H1, image tags.
6. Internal linking and calls to action if required
7. Assessment of your content and recommendations if required
8. Checking for any website errors that are hindering your rankings or where you are losing traffic eg (404 errors)
9. Create a list of all the directories you are currently listed in and check these for accuracy. Create a list of directories to list you in later on
10. Create a list of all your competitors backlinks that can be used later on
11. Monthly Ranking reports

Stage 2 – Once the website is set up the ongoing SEO will vary with the package

$250: Starfruit package

1. 5 submissions to either business directories or competitor links
2. 1 new SEO blog post added to your website and distributed via Google Plus. Created by interviewing you on the telephone. Or if you write the content 2 blog posts will be posted and SEO’d for you.
3. Correction of any further website errors that appear in webmaster tools
4. Report showing sites you have been submitted to, link to blog post and any error corrections
5. Report showing monthly rankings and traffic

$500: Mango package

1. 10 submissions to either business directories or competitor links
2. 2 new SEO blog posts added to your website and distributed via Google Plus. Created by interviewing you on the telephone. Or if you write the content 4 blog posts will be posted and SEO’d for you.
3. Correction of any further website errors that appear in webmaster tools
4. Report showing sites you have been submitted to, link to blog post and any error corrections
5. Report showing monthly rankings and traffic

$750: Blueberry package

1. 15 submissions to either business directories or competitor links
2. 3 new SEO blog posts added to your website and distributed via Google Plus. Created by interviewing you on the telephone. Or if you write the content 6 blog posts will be posted and SEO’d for you.
3. Correction of any further website errors that appear in webmaster tools
4. Report showing sites you have been submitted to, link to blog post and any error corrections
5. Report showing monthly rankings and traffic

$1000: Pineapple package

1. 20 submissions to either business directories or competitor links
2. 3 new SEO blog posts added to your website and distributed via Google Plus. Created by interviewing you on the telephone. Or if you write the content 6 blog posts will be posted and SEO’d for you.
3. 1 guest post submitted to another website
3. Correction of any further website errors that appear in webmaster tools
4. Report showing sites you have been submitted to, link to blog post and any error corrections
5. Report showing monthly rankings and traffic

$1250: Watermelon package

1. 25 submissions to either business directories or competitor links
2. 4 new SEO blog posts added to your website and distributed via Google Plus. Created by interviewing you on the telephone. Or if you write the content 8 blog posts will be posted and SEO’d for you.
3. 2 guest posts submitted to other websites
4. Correction of any further website errors that appear in webmaster tools
5. Report showing sites you have been submitted to, link to blog post and any error corrections
6. Report showing monthly rankings and traffic

Social Media Extras

1. To add postings to social media $150 extra per social media per month

Twitter, Facebook,
Includes posting the SEO article and 8 of your pictures a month

Pinterest, YouTube
Posting photos from your site to pinterest weekly or using your pictures to create a video for youtube

2. To engage people on social media $150 extra per social media per month
This includes finding people and organisations who are relevant to your business and connecting with them
on social media in the hope they will connect back to you and like/share your posts/images

Otherwise we can create a strategy social media strategy and teach you how to do it.

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TRAINING

Group Blogging Classes and SEO assistance

Price $28.50 each  – Two hour class capped at 10-12 people

If you would like to blog on a regular basis and either don’t know how or need to set aside some time to do it check out these group blogging classes – http://www.meetup.com/blogging-seo-classes-brisbane

Individual SEO Training or WordPress Training

Price $90/hr  ($110/hr if I come to your place)

If you or your staff would like to learn how to do keyword research, how to create SEO titles, how to list in Business directories, how to use social media etc. Then I can train you on this at any point after stage 1.

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To book an appointment to discus your website please phone 0422 900 576 or email me. Otherwise click the link to see results from past and current clients

The best way to be found online is to hire someone who is a specialist in SEO to do it for you.

• SEO requires technical knowledge
• SEO requires time and patience
• It takes time away from your core business

So put your energy into your business and choose someone who lives and breaths SEO. For a free consultation to see if SEO can help your business, Call 0422 900 576 or email and speak to Georgie, a specialist in small business SEO, local SEO & ecommerce SEO. Or go to the services and packages pages to read more about SEO and how it can help your business.

Otherwise if you really want to do it yourself, download your Free eBook on the Right

7 SEO Tips To Action Today

• Are you struggling to find your business name in Google? Your site may be blocked. Learn how to check if your site is blocked and fix it.
• Does you website have images? Learn how to label these to increase your website rankings and be found in Google images.
•  Would you like to be found by potential clients who have never heard of you?
• Used the free Google tool to find the exact keywords people are searching for? Stop guessing?
• Have you heard of Google Authorship? Do you understand the incredible power this will have in the future for your website rankings.
• This Free eBook gives you tips you can implement straight away to improve your website rankings.

                   Taking You From Hope to Results

Call Georgie Hope on 0422 900 576 or email me if you would like a free consultation or like  a small business SEO consultant to work on your website today.

Or Connect on Facebook or Twitter for SEO information, tips hints  and training.

Enquire Today – We’ll do a free assessment to see if SEO can help your business

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